Cross-Channel Executive Commentary

  1. The Missing Link In Omni-Channel Fulfillment: Mobile Work Execution
    7/27/2015

    For success in omni-channel retailers have to deliver the right product at the right time, through multiple channels, at the best possible cost. This places all-new demands on stores as fulfillment and return points, and creates new pressures on distribution centers (DCs) to adapt their existing fulfillment and returns processes. Many retailers are meeting the challenge through manual work-arounds that are unsustainable. This three-part series will focus on how retailers can optimize and evolve manual processes, both in the DC and in-store, using Mobile Work Execution solutions.

  2. How Clienteling Improves the In-Store Experience
    7/27/2015

    Today’s customers expect retailers to be able to provide them with a highly personalized omnichannel shopping experience based on who they are and their shopping and buying habits and history.

  3. Why Consumers’ Reshaped Shopping Journeys Require A ‘Back To Basics’ Retail Strategy
    1/22/2015

    It’s no overstatement to say that the roadmap of consumers’ shopping journeys has shifted radically in recent years – and that these journeys continue to change shape as new personal technologies and apps, accompanied by an avalanche of data, are adopted by shoppers worldwide. To take just one example, Oracle’s research reveals that when faced with an out-of-stock situation, 92% of consumers will not wait for a desired product to come into stock. Instead they will find an alternate source for purchase, including buying the item directly from the brand manufacturer.

  4. Struggling To Keep Pace: Are Your Online Channels Pulling Ahead Of Your Stores In The Pricing Race?
    1/22/2015

    It’s a new year, but retailers seem to be running the same race they were in 2014 and searching for a finish line that always seems beyond their reach. Retailers are well aware of the challenges of “getting the price right” and strategically managing pricing in all of their retail channels, but in 2014, consumers and media alike became consumed with the notions of “consumer price transparency” and “competitive price intelligence” that put retailers pricing tactics under a strong microscope.

  5. How Retailers Can “Manage the Moment” This Holiday Season
    10/6/2014

    The holiday season is the most profitable time of year for retailers, and from the time those first decorations go up until midnight New Year’s Eve, store managers are eager to make every moment count. Doing this successfully is a delicate balancing act, requiring an ability to adjust staffing, inventory, product placement, pricing and promotional strategies on a dime if needed. Statistics about last season’s traffic counts and sales are useful for corporate decision-makers, but won’t help address an unexpected surge of shoppers or an out-of-stock issue as it’s happening.

  6. The Ties That Bind
    9/3/2014

    Regardless of what size company you work for, establishing and nurturing strong relationships with vendors can be just as critical to your success as building lasting relationships with your customers. The more you can do to make it easier for your vendors to work with you, the more they will recommend your company to others who want to do business with you.

  7. Wireless Is Transforming Retail On All Fronts: Here’s How
    8/26/2014

    Retail is undergoing a massive evolution, the speed and scope of which we have never seen before. Traditional and non-traditional competition is causing a complete reevaluation of the business model. Consumers armed with smartphones have more information and demand everything from best pricing to immediate product availability. Retailers are moving to smaller format stores, embracing omni-channel, reducing costs and investing heavily in technology.

  8. Why Retailing Needs RFID In An Omni-Channel Environment
    8/25/2014

    The term “brick and mortar” which is often used to describe physical retail stores conjures up images of permanent brick walls built by skilled masons. It’s meant to describe a physical store versus a virtual online storefront, but the phrase also implies a building crafted to represent a store brand and the products it sells.  A physical brick and mortar store is a place where customers can see, evaluate, and experience the products and services representing a retailer’s brand.

  9. Omni-Channel Retailing – Experience The Difference Of RFID
    8/12/2014

    You may or may not have heard of the buzz words – Omni-Channel Retailing, but heard of it or not, many consumers have experienced it. Omni-Channel retailing allows customers to have access to a retail store’s entire inventory; whether the consumer is looking through a catalog, in a store, or online, they have access to every piece of inventory a retailer has to offer. This ingenious way of doing business fits in well with the current “I want it and I want it now life-style” and allows for a very profitable return on investment.

  10. Multi-Channel Retailers: Building Loyalty And Affinity Through An Integrated Customer Experience
    7/22/2014

    Successfully competing in today’s increasingly complex retail environment entails staying ahead of heightened customer expectations.  Historically traditional retailers have enjoyed the advantage associated with tangible merchandise, personal service, and instant gratification.  By contrast, online retailers have offered efficient search capabilities, convenience, and easy access to both habitually purchased and hard-to-find goods and services. By Deborah Eastman

Newsletter Signup
Newsletter Signup
Get the latest retail industry news, insights, and analysis delivered to your inbox.
By clicking Sign Me Up, you agree to our Terms and that you have read our Privacy Policy.