-
The Smarter, Digitally Enabled Consumer
9/20/2010
It's a shoppers' world now and we in the retail industry have to live in it. New technologies and socioeconomic trends are reshaping our space. Customers are shouting (or e-mailing, blogging or texting) from their computers, their social networks, and their devices that they are ready for us to change, but not all of us in the industry are listening to what it is that they are clamoring. By Moe Trebuchon, IBM Global Business Services
-
Article: Retailers Realize Multilingual SEO As The Key Ingredient For Successful Global Expansion
9/16/2010
In terms of investments in time and resources, there has never been a more beneficial moment for retailers to embark on international expansion. The Web opens nearly unlimited global opportunities to retailers – both large and small. By Liz Elting, co-founder and co-CEO, Translations.com and TransPerfect
-
Retailers Realize Multilingual SEO As The Key Ingredient For Successful Global Expansion
9/16/2010
In terms of investments in time and resources, there has never been a more beneficial moment for retailers to embark on international expansion. The Web opens nearly unlimited global opportunities to retailers – both large and small. By Translations.com
-
Chip And What?
9/8/2010
One of the challenges the Payment Card Industry has with chip cards is coming to an agreement on which application is the default. With a Visa/Debit chip card, Visa will want the credit card application to be the default, but the bank that is issuing the card will likely want their Debit application to be the default. The challenge to the retailer in this regard is understanding that every customer experience with the PINpad could be different, depending entirely on the way their chip card has been set up. By Dean Blair, Jesta I.S. Inc.
-
Guest Series Part 5: Chip And What?
9/8/2010
One of the challenges the Payment Card Industry has with chip cards is coming to an agreement on which application is the default. With a Visa/Debit chip card, Visa will want the credit card application to be the default, but the bank that is issuing the card will likely want their Debit application to be the default. The challenge to the retailer in this regard is understanding that every customer experience with the PINpad could be different, depending entirely on the way their chip card has been set up. By Dean Blair, Jesta I.S. Inc.
-
Guest Series Part 4: Three Consumer Views Of The Call Center As A Critical Cross-Channel Component
8/16/2010
In Jim Bengier’s last article, he highlighted that the call center can convert a disappointed customer and deliver a superior experience when a retailer focuses on three areas: empowering people, refining processes, and leveraging technology tools. This article will demonstrate through three customer views of the call center how putting those strategies in practice can transform the customer experience. You can still catch up with Part 1, Part 2, and Part 3 of this series. By John Stelzer, Sterling Commerce
-
Three Consumer Views Of The Call Center As A Critical Cross-Channel Component
8/16/2010
In Jim Bengier’s last article, he highlighted that the call center can convert a disappointed customer and deliver a superior experience when a retailer focuses on three areas: empowering people, refining processes, and leveraging technology tools. This article will demonstrate through three customer views of the call center how putting those strategies in practice can transform the customer experience. You can still catch up with Part 1, Part 2, and Part 3 of this series. By John Stelzer, Sterling Commerce
-
Challenges Manufacturers Face In An E-Commerce Environment
8/2/2010
Traditionally, consumer product manufacturers have marketed their products through the traditional retail customer channel or in many cases through company owned brick and mortar stores. Companies with strong brand images have been able to successfully market in both spaces by incorporating through line exclusivity offerings or protective pricing strategies. Traditional retailers have historically received this with mixed reactions running from resigned acceptance to outright anger. By Richard Angelo, Director Product Marketing, Jesta I.S. Inc.
-
Guest Series Part 4: Challenges Manufacturers Face In An E-Commerce Environment
8/2/2010
Traditionally, consumer product manufacturers have marketed their products through the traditional retail customer channel or in many cases through company owned brick and mortar stores. Companies with strong brand images have been able to successfully market in both spaces by incorporating through line exclusivity offerings or protective pricing strategies. Traditional retailers have historically received this with mixed reactions running from resigned acceptance to outright anger. By Richard Angelo, Director Product Marketing, Jesta I.S. Inc.
-
5 Principles For Choosing A Fulfillment Partner
7/29/2010
Stretched resources often force a plateau in business growth for catalog and internet retailers. It is difficult to scale your operations for seasonality or growth while maintaining profit margins, even for the most well funded retailers. By Steve Warren
