Cross Channel Magazine

  1. On-Site Search Critical To E-Commerce Growth
    9/18/2014

    Improved accuracy for on-site e-commerce search has helped Ben’s Cycle and Fitness accommodate its customers’ unique shopping needs.

  2. Inside The Evolution Of PulseTV.com
    9/18/2014

    An innovative combination of email and video marketing as well as top-notch customer service and order management helps PulseTV.com achieve 40% year-over-year growth.

  3. Creating A Unified Online Presence
    9/18/2014

    MandM Direct’s move to a single website decreased page load times for visitors, reduced maintenance and development costs, and focused IT employees on website functionality rather than browser optimization.

  4. How Logic Drives Efficient Omni-Channel Fulfillment
    9/18/2014

    Smarter fulfillment decisions help a regional specialty sporting goods store save 40 labor hours per week.

  5. Beacons Boost Personalization, Convenience
    8/20/2014

    Tarrytown Pharmacy relies on in-store beacon-based solutions to deliver real-time offers to customers’ smartphones.

  6. LP’s Vital Role
    8/20/2014

    By leveraging technology along with training and development, LP shares data that benefits the entire enterprise.

  7. The CMO In The Age Of Omni-Channel Retailing And The Connected Consumer
    8/20/2014

    Our recent CMO Research Report, published in our July 2014 issue, featured compelling commentary from GRMA president and CEO and Integrated Solutions For Retailers editorial board member Stephanie Fischer. In the report, Fischer recapped the 2014 GRMA Executive Leadership Forum and the actionable information delivered to retail industry attendees. I caught up with Fischer as well as GRMA’s newly appointed chairperson, Julie Lyle, CMO at hhgregg, to take a deeper dive into what’s truly expected of the CMO in the age of omni-channel retailing and the connected consumer.

  8. Information Protection Imperative To Building Customer Trust And Customer Experience
    8/20/2014

    Balancing security, privacy, and innovation from a retailer perspective

  9. Subtle Cues To Online Conversion
    8/20/2014

    How shipping and returns policies impact the online shopper’s decisions and what progressive retailers are doing about it

  10. Advanced Payment Technology Bridges Remote And Physical Worlds
    8/20/2014

    As more payment options become available, retailers are hoping to capitalize on digital transactions to maximize the consumer experience.

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