Cross Channel Magazine

  1. E-Commerce Key To h.h. gregg’s Reinvigoration
    6/21/2014

    A new site and digital promotions strategy are cornerstones of the $2.5 billion retailer’s growth plan.

  2. Morphing Doesn’t Just Happen In Hollywood
    5/19/2014

    In Hollywood, a special-effects team can make a character change gradually right before your eyes, using animations and advanced software and photography techniques. A character may appear to be a normal man at one moment, yet in a matter of a few frames can be morphed into a zombie. This, of course, is fiction, it’s the movies, and winning an Oscar is the goal. Yet in the real world, technologies can morph in a very real way. Take the way wireless phones have evolved, for instance.

  3. Next-Level Benefits In Omni-Channel Order Fulfillment
    5/19/2014

    Retailers that use omni-channel order fulfillment strategically can capture “lost” demand, allocate inventory more effectively, and build loyalty with their high-value shoppers.

  4. Warehouse Voice Solution Levels The Playing Field For Hollywood Feed
    5/19/2014

    When this pet food retailer adopted cloud-based voice technology in its warehouse, it reduced pick time, improved quality, and slashed worker training time.

  5. Referral Marketing Drives Double-Digit Sales
    5/19/2014

    Apparel retailer American Giant measures social marketing impact in real time with its SaaS-based referral marketing platform.

  6. St. Laurent Centre Quantifies Social Media’s Power To Drive Real-World Traffic
    5/19/2014

    An impressive 30% conversion rate for a 2013 back-to-school contest gave St. Laurent Centre its own prize: a detailed demonstration of social media’s impact on sales.

  7. Supply Chain Compression Drives Growth At Hopkins Golf
    5/19/2014

    Fast, low-cost, direct-to-consumer custom golfsmithing becomes reality with integrated sourcing, assembly, and fulfillment.

  8. Improved Inventory Accuracy Clinches The Business Case For Item-Level RFID
    4/22/2014

    A wide range of customer-facing and operational benefits flow from the significant boost to inventory accuracy that comes from item-level RFID.

  9. Retailer Devices Vs. Consumer Devices
    4/22/2014

    As long as time, labor, and cost savings matter to retailers, rugged and durable devices beat consumer devices every time.

  10. Reap The Rewards Of The Mobile Wallet
    4/22/2014

    Capturing of customer data, customer convenience — and of course, increased commerce — are in the mobile wallet cards.

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