Distributed Caching Makes Cents
The old adage 'time is money' is especially true for today's retailers relying on their advanced information systems and server farms. As systems' response times increases, so does a retailer's productivity and revenue. Unfortunately, the vastly increasing system users and transactions play an adverse role in meeting...
Is Digital Media A Necessity For Future Stores?
ISDM is any type of customer communication powered by an electrical current, which proactively controls and changes advertising messages. Digital signage, the most-used ISDM tool today, enables a brand to target specific content to any store. It activates direct marketing in the store while eliminating the cost and...
Is Investment In Wireless Worth It?
Wireless handheld applications have become more powerful and cost-effective in recent years, which has led companies involved in consumer goods distribution and retail to roll out wireless solutions at a record pace. Many of the strongest ROI cases involve applications specifically designed for key job functions such...
Psychographics: The Science Of Knowing Your Customer
For many years, demographic analysis was the preferred method of examining and predicting customer behavior. However, today's digital technology has led to a more effective means of gaining insight into consumers' minds: customer analytics.
Customer analytics goes far beyond demographic analysis into the realm of...
The Moment Of Truth
Somewhere in retail-land executives are talking about the moment of truth -- that magic moment when the customer appears at the point-of-sale to make their purchase. They plop their goods down, scan and bag, and run. Moment of truth? For most customers, this 'experience' is something they just want over with. Yet the...
Secure Your Wireless: It's a Mandate
More and more retailers are embracing wireless data transmission for the efficiencies it brings to the selling floor and the convenience it affords customers. Unfortunately, in their haste to adopt the technology, many have not planned for the vulnerabilities that wireless can introduce into their network, exposing...