Marketing & Ops White Papers

61. White Paper: Market Basket Analytics: Ready For Prime Time
    6/23/2010
    Surprisingly few retail managers, planners, and executives make business decisions based directly on information regarding their customers’ purchasing behavior. This is a big problem for an industry whose very purpose is to fulfill the needs of their shoppers. By Bill Robinson, Senior Advisor, QuantiSense
62. White Paper: Empowering Store Operations With Analytics And Business Intelligence
    6/23/2010
    In this issue of Retailing with Insight, we illustrate how BI can and should be extended to Store Ops users including Store Managers, District and Regional Managers, VPs of Operations, Store Auditors, Trainers, Store Planners and Store Analysts. By Bill Robinson, Senior Advisor, QuantiSense
63. Empowering Store Operations With Analytics And Business Intelligence
    6/23/2010
    In this issue of Retailing with Insight, we illustrate how BI can and should be extended to Store Ops users including Store Managers, District and Regional Managers, VPs of Operations, Store Auditors, Trainers, Store Planners and Store Analysts. By Bill Robinson, Senior Advisor, QuantiSense
64. White Paper: Increase Your Consumer Loyalty Through Managing Promotions
    5/26/2010
    In today’s competitive environment, retailers must focus on building loyalty since consumers face so many shopping options. Today’s consumers no longer shop exclusively at their neighborhood retail establishments simply because they are the same stores where they have gone for many years. Submitted By NCR Corporation
65. Increase Your Consumer Loyalty Through Managing Promotions
    5/26/2010
    In today’s competitive environment, retailers must focus on building loyalty since consumers face so many shopping options. Today’s consumers no longer shop exclusively at their neighborhood retail establishments simply because they are the same stores where they have gone for many years. Submitted By NCR Corporation
66. White Paper: High Tech, High Touch Tools Convert Consumers Into Brand Advocates
    5/19/2010
    Savvy retailers call on a rich variety of tools when reaching out to existing and potential consumers. And for these successful retailers, here’s their mantra: don’t wait until the consumer is in the store to connect. By Mass Connections, Inc.
67. High Tech, High Touch Tools Convert Consumers Into Brand Advocates
    5/19/2010
    Savvy retailers call on a rich variety of tools when reaching out to existing and potential consumers. And for these successful retailers, here’s their mantra: don’t wait until the consumer is in the store to connect. By Mass Connections, Inc.
68. White Paper: Five Steps To Effective CRM
    4/29/2010
    How can you move ahead in a recovering retail economy? It may seem difficult to grow your business when conditions may not be right to physically grow your chain – but it can be done. One proven strategy is to build and leverage customer loyalty while marketing more efficiently within and beyond your base. A new White Paper, "5 Steps to Effective Retail CRM," shows you how. Download your free copy now.
69. Five Steps To Effective CRM
    4/29/2010
    How can you move ahead in a recovering retail economy? It may seem difficult to grow your business when conditions may not be right to physically grow your chain – but it can be done. One proven strategy is to build and leverage customer loyalty while marketing more efficiently within and beyond your base. A new White Paper, "5 Steps to Effective Retail CRM," shows you how. Download your free copy now.
70. Ten Paybacks From Automated Sales Auditing
    4/29/2010
    How can you use one solution to boost productivity and lower costs with almost every other solution - throughout your enterprise? Leading retailers such as Vitamin Shoppe and Build-a-Bear Workshop know, and you can too!