Articles
AT&T: High-Tech Customer Service
September 12, 2008
•White Paper: AT&T: High-Tech Customer Service
By Matt Pillar, Integrated Solutions for Retailers magazine
As it relates to store-level technology, many retailers covet the cool hardware and applications adopted by AT&T the way I covet my neighbor's Corvette. AT&T stores are frequently updated and decked out with cutting-edge fixtures, kiosks, and technology, not to mention merchandise. On April 2, 2008 at the CTIA show, the company announced its intent to build out the surface computing customer/associate interface from Microsoft — the latest in its first-to-market moves. By April 17, select stores in its New York, Atlanta, San Antonio, and San Francisco markets went live with the devices. Today, 13 AT&T stores in five cities are using 50 Surface units, and Andy Austin, director of retail customer experience at AT&T, says his company's decision to move forward with further rollout of the technology was a good one.
Click Here To Download:
•White Paper: AT&T: High-Tech Customer Service
Used with permission from Integrated Solutions for Retailers magazine.
