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•Feature Story: Brooks Brothers Masters Data Consistency

By Erin Harris, Integrated Solutions For Retailers magazine

You don't become a retail icon like Brooks Brothers, known for being the oldest clothing retailer in the United States, by resting on your laurels. Indeed, over the years, Brooks Brothers has reinvented itself technologically to remain competitive and to meet its customers' high expectations. Recently, disparate and inefficient reporting systems left Brooks Brothers with varying sales metrics and without a unified data view of the business. To garner metric-driven data to improve both U.S. and international operations, Brooks Brothers traded its menagerie of reporting tools for an enterprisewide BI strategy.

Used with permission from Integrated Solutions For Retailers magazine.

Click Here To Download:
•Feature Story: Brooks Brothers Masters Data Consistency