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•Guest Series Part 4: Building Loyalty: Be A Mirror Of Your Customer

By Jeff Bulger, Industry Expert – Retail, RedPrairie

In the first three segments, we discussed how technology can greatly enhance the overall shopping experience. The right associates selling the right products with the right information in front of a willing customer is absolutely necessary in turning that shopper into a customer for life.

However, all this technology really provides is the opportunity to make your associates as efficient as humanly possible, so they can focus on the one aspect of the customer interaction that computers cannot duplicate — the customer conversation. How do you turn that opportunity into customer loyalty?

I, like most retailers with whom I have worked over the years, backed into my love affair with customer interaction. While still a young man, I was working for a very large financial services organization. When the company was sold to a larger organization, I decided it was time for a change in careers and looked for one that would enable me to give something back to the community. Ah, I decided, I will join the Peace Corps.

Click Here To Download:
•Guest Series Part 4: Building Loyalty: Be A Mirror Of Your Customer