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•Business Intelligence: A Powerful New Tool For Private Equity Firms

Imagine for a moment that you work for a private equity firm, and you're considering a buyout of a home improvement company called Hammons Hardware Stores. You've fully investigated all of the public information about the firm – including the management team, cash flow and marketing strategy – and the company looks appealing. However, several questions continue to nag at you. What are the long-term prospects for Hammons Hardware? What are the nationwide expansion possibilities for the company? What effect will competitors have on the bottom line?

You'd love to have the answers to these questions before you make your final bid for Hammons Hardware, but the acquisition is on the fast track. Where do you turn?

For many private equity companies, customer analytics – the study of customer purchase behavior – can offer valuable answers and insights. In about 10 days, each of the questions above can be answered with the help of innovative technology, consumer databases and segmentation analysis. Private equity companies use this information – sometimes called "business intelligence" – to hedge the enormous bets they make during mergers and acquisitions.

Click Here To Download:
•Business Intelligence: A Powerful New Tool For Private Equity Firms