Articles
CORESense Drives Higher Online Conversion Rates And Revenue With Feature Rich, Customer Friendly Ecommerce Websites
February 25, 2010
CORESense the leading SaaS (Software-as-a-Service) provider of end-to-end ecommerce and retail software solutions announced that its CORESense ecommerce platform supports the feature and functionality needed for best practices website designs and usability. Retailers, working with CORESense's experienced implementation team, create ecommerce websites that optimize site traffic and conversion rates to grow their online revenue. Today over 75 retailers are utilizing CORESense's ecommerce platform, including merchandising, CRM and marketing and order management technology to build and manage their successful ecommerce businesses.
Ecommerce Best Website Design and Usability Best Practices
CORESense works closely with its website design partners and retailers and constantly reviews the ecommerce market to ensure its ecommerce platform supports the latest ecommerce design and usability best practices: Working with leading website designers and CORESense's experienced implementation consultants, retailers can develop compelling, search and customer friendly websites that attract and convert shoppers leading to higher ecommerce and cross channel sales.
Retailers selecting CORESense benefit from website design and usability best practices in:
- Best Practices Navigation and Search – Speed customers to products while minimizing page bounce with powerful navigation, search and advanced search capabilities and efficient ways to narrow and sort product listings including multi-dimensional product attribute select and sort by price, best sellers and product ratings.
- Compelling Product Pages – Drive higher conversion rates by delivering the right content in multiple formats including highlighted and bulleted product descriptions, unlimited number of product images, video - proven to increase conversion rates by up to 45%, customer reviews, testimonials, buying guides and much more.
- Streamlined Path to Purchase – Minimize page bounce and maximize conversion funnels by incorporating Ajax technology into product detail pages for displaying additional information and adding products to cart without leaving the page. Then quickly close the deal with CORESense's proven single page checkout process.
- Integrated Order Processing – Building a successful business mean keeping customers coming back. CORESense's tight integration of ecommerce websites with back office order processing and fulfillment processes ensures prompt and accurate order fulfillment while automatically keeping your customers fully informed at every step.
Build long term customer relationships – CORESense gives you the ability to capture and access detailed customer information including contact information, purchases and e-mail. Armed with this information you can personalize customers' in-store shopping experience, leverage the e-mail management capabilities to stay in constant touch with customers and create promotions targeted at loyal customers.
"Our mission is to provide small to medium-sized retailers with affordable ecommerce and retail software that the supports the feature and functionality needed to compete in today's demanding retail marketplace", said Chris Martin, CEO of CORESense. "Historically, access to an ecommerce platform capable of supporting best practices website designs and usability was limited to the largest online retailers. With the numerous enhancements made to the CORESense Ecommerce Platform over the last year, CORESense has eliminated this gap."
Whether you're a small retailer with a single website or a large multi-brand retailer hosting multiple websites, the CORESense Ecommerce Platform, delivers the features and functionality you need to compete and win in today's competitive and demanding online marketplace — and in a delivery model that fits their business and their budget."
About CORESense
CORESense, Inc. is a leading provider of all-in-one SaaS-based ecommerce and retail software solutions for ecommerce and brick and mortar retailers and brand manufacturers. Successful retailers across multiple specialty retail markets including wine, footwear and accessories, sporting goods, fashion and apparel, books, electronics and others are leveraging CORESense's products to streamline operations, connect with customers and grow sales across ecommerce and retail store channels. The CORESense solution wraps point of sale, store operations, multi-channel ecommerce, merchandising, order management, and customer relationship management software around a centralized product, customer and inventory database providing retailers with a real-time view of their customers and their business. CORESense has offices nationally and is headquartered in historic Saratoga Springs, N.Y. For more information, visit: www.coresense.com.
SOURCE: CORESense

