Articles
Guest Series: Customer Satisfaction -- Inspiring Loyalty
September 16, 2009
Click Here To Download:•Guest Series Part 1: Customer Satisfaction -- Inspiring Loyalty
•Guest Series Part 2: Staffing To Maximize Customer Satisfaction
•Guest Series Part 3: Inspiring Loyalty By Leveraging Customer Demand
•Guest Series Part 4: Building Loyalty: Be A Mirror Of Your Customer
By Jeff Bulger, Industry Expert – Retail, RedPrairie
Most retailers agree that the success of any store, any chain, or any brand is as simple and recent as the satisfaction of its latest customer. Was he or she helped by a knowledgeable salesperson? Was the desired item available and easy to find? Was the salesperson willing and able to assist the customer? Was the experience the kind that will inspire the customer to return or, better yet, pass by competitors to return?
Our grandparents understood this basic dynamic. To keep a customer, you tear down the walls between store and customer and make the transaction about people... people who want to buy something and people who want to sell that something to them. Throw in reasonable prices on in-stock items and cap it all off with a smile, and you will have a partnership for life.
Unfortunately, the current economy and competitive environment are demanding that retailers manage resources like no other time in history. Employee payrolls must be carefully watched, inventories must be cut to the absolute bare minimum, and costs must be lowered. Failure to properly manage these resources can result in bankruptcy.
Click Here To Download:•Guest Series Part 1: Customer Satisfaction -- Inspiring Loyalty
•Guest Series Part 2: Staffing To Maximize Customer Satisfaction
•Guest Series Part 3: Inspiring Loyalty By Leveraging Customer Demand
•Guest Series Part 4: Building Loyalty: Be A Mirror Of Your Customer
