Articles
RSSDuane Reade's Self-Service Profit Centers
January 18, 2006
•Case Study: Duane Reade
If you don't live in the metro New York area, or if you're not in the retail pharmacy business, you might not be familiar with the name Duane Reade. But regardless of where your business is located and what you sell, Duane Reade is a company you ought to keep an eye on. The 250-store retail juggernaut has ranked as the fastest-growing drugstore chain in the industry, is No. 1 in its niche for sales per square foot, and continues to fly in the face of category killers that attempt to encroach on its lucrative New York City market. To maintain and build on its presence, the pharmacy turns to technology. It was among the first in its industry to adopt computer-assisted ordering, replenishment, and distribution systems. It's also a customer service pioneer, claiming to be the first pharmacy chain to introduce a central-fill pharmacy function (i.e. place prescription at one pharmacy, fill at another) and loyalty cards. Its most recent high-profile initiative - the DR Express self-service pharmacy kiosk - has done wonders for both customer service levels and branding. More impressive, the kiosks allowed the retailer to tap into a licensing revenue source that's about to break wide open.
Click Here To Download:•Case Study: Duane Reade
