Empathica's GoRecommend Advocacy Engine Rolls Out Twitter And Email Integration
GoRecommend expands social media offerings beyond a Facebook application, integrating additional channels for enhanced customer advocacy and positive brand recommendations.
Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to more than 200 of the world's most respected brands, announced recently that its GoRecommend solution has expanded their coverage of social media platforms, now offering satisfied customers the opportunity to become brand advocates via Twitter and email in addition to Facebook.
GoRecommend, which launched in June 2009, allows consumers to promote positive retail experiences using a simple, automated referral process that is easy for a retailer to implement. After customers complete a retail experience survey, the GoRecommend engine prompts those who were happy with their experience to make an online recommendation. GoRecommend now has the ability to give satisfied customers the opportunity to make a referral and become a brand advocate via Twitter and email as well as Facebook which greatly extends the reach of the solution.
"The new additions to GoRecommend broaden its capabilities as a marketing tool, virally allowing brand advocates to share positive brand recommendations with their networks in a multi-channel manner," said Jeff Chemeres, Senior Director of Product Management at Empathica. "Adding Twitter and email capabilities further increase the opportunity for positive brand impressions to extend their reach on social media channels."
In line with these new features, GoRecommend is constantly advancing to meet the needs of its growing customer base. To date, GoRecommendis being used by more than 50 brands, and has generated over 181,000 consumer recommendations. These recommendations have been exposed to more than 33 million individuals using Facebook, and continues to increase each day.
To learn how brands like Red Robin, Debenham's, Boston Market and others are using GoRecommend, visit www.gorecommend.net/.
About Empathica:
Empathica provides Customer Experience Management programs to more than 200 of the world's leading brands, ranging from multi-unit retailers, to banks and restaurants. Its rich analysis of survey data using state-of-the-art surveying and dashboard reporting software allows for performance-improvement solutions, evidence-based marketing insights, and customer experience management consulting. Annually, Empathica's 30 million customer surveys in 25 languages reach more than 70,000 locations. A privately-held organization, Empathica is headquartered in Mississauga, Ontario, Canada and also has offices in Birmingham, England and Alpharetta, GA, in the United States. For more information, visit www.empathica.com.
SOURCE: Empathica