Articles
RSSExtending The Selling Environment Successfully
November 20, 2007
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•Article: Extending The Selling Environment Successfully
Today's customers tap multiple channels for product research, decision making, and purchase. Some customers conduct research online prior to making a purchase in the store, while others head to a store first to examine the products and later buy online. Regardless, the challenge for retailers vying for market share and brand loyalty transcends the products themselves. Now, more than ever, it is critical to create a customer experience that engenders enthusiasm and satisfaction across all sales settings. Customers browsing online have vast numbers of products to explore. Various tools allow them to dig deep into product information and look quickly at a variety of options and features. Customers examine products in a virtual 3-D environment, with the ability to rotate, zoom, and interact with the product in an experience akin to having the product in hand. Online interactivity puts customers in control of the sales process, allowing them to determine what is viewed, heard, or seen. In an age when information-on-demand reigns and customization is key, the importance of this ability can't be understated. Click Here To Download:
•Article: Extending The Selling Environment Successfully
•Article: Extending The Selling Environment Successfully
Today's customers tap multiple channels for product research, decision making, and purchase. Some customers conduct research online prior to making a purchase in the store, while others head to a store first to examine the products and later buy online. Regardless, the challenge for retailers vying for market share and brand loyalty transcends the products themselves. Now, more than ever, it is critical to create a customer experience that engenders enthusiasm and satisfaction across all sales settings. Customers browsing online have vast numbers of products to explore. Various tools allow them to dig deep into product information and look quickly at a variety of options and features. Customers examine products in a virtual 3-D environment, with the ability to rotate, zoom, and interact with the product in an experience akin to having the product in hand. Online interactivity puts customers in control of the sales process, allowing them to determine what is viewed, heard, or seen. In an age when information-on-demand reigns and customization is key, the importance of this ability can't be understated. Click Here To Download:
•Article: Extending The Selling Environment Successfully
