Articles
Five Ways Retailers Can Increase Competitiveness In A Slowing Market By Glenn Hasen, QL2
February 5, 2008
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Article: Five Ways Retailers Can Increase Competitiveness In A Slowing Market
Article: Five Ways Retailers Can Increase Competitiveness In A Slowing Market
About Glenn Hasen
Glenn Hasen, President and CEO of QL2, has more than two decades of experience in the software industry. Prior to QL2, he served as CEO of Kapow Technologies. Before that, he was CEO and co-founder of Blue Titan Software, where he helped guide the company to its successful acquisition by SOA Software. Prior to that, he served as Executive Vice President of Global Field Operations for Pivotal Software, acting as the driving force behind the company's stellar growth leading to a successful Initial Public Offering after increasing revenues from one to one-hundred-million dollars in just four and a half years. Glenn has also held several executive-level positions with Information Builders and Computer Associates.
Article: Five Ways Retailers Can Increase Competitiveness In A Slowing Market
Retailers know that as the economy slows, their competition will become more aggressive with marketing, merchandising and pricing to protect and drive new business into their locations. Past downturns created innovative merchandising like McDonald's Value Menu, Old Navy's Item of the Week and WalMart's Rollback pricing.
Responding to this competitive threat – in real-time – is more of a challenge today than ever with the rapid growth of the Internet as both a shopping and advertising channel. Those retailers seeking to protect and grow within their segments will need to be aware of their competition as soon as they make changes.
Click Here To Download:Article: Five Ways Retailers Can Increase Competitiveness In A Slowing Market
About Glenn Hasen
Glenn Hasen, President and CEO of QL2, has more than two decades of experience in the software industry. Prior to QL2, he served as CEO of Kapow Technologies. Before that, he was CEO and co-founder of Blue Titan Software, where he helped guide the company to its successful acquisition by SOA Software. Prior to that, he served as Executive Vice President of Global Field Operations for Pivotal Software, acting as the driving force behind the company's stellar growth leading to a successful Initial Public Offering after increasing revenues from one to one-hundred-million dollars in just four and a half years. Glenn has also held several executive-level positions with Information Builders and Computer Associates.
