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Seastone recently announced plans to make 2007 the year of the gift card package by advancing this new product category that enhances the gift card experience for consumers. Gift cards have become the top holiday gift choice in America , and innovative gift card packaging from Seastone gives customers a way to personalize gift cards all year long.

"The gift card industry has matured rapidly in its brief 10 year history and is here to stay," said Phil Rist, retail analyst at BIGresearch. "2006 was the year of the gift card, growing to an estimated $82 billion. We are now seeing the maturation of the gift card package category and will see some innovative developments in this area as a value-add to gift cards."

One out of every three consumers who purchases a gift card now purchases an enhanced gift card package. With over 40 million units delivered in 2006, Seastone has established a track record of delivering compelling gift card package design, ahead-of-schedule delivery and best-of-breed project management. Orders are increasing rapidly in preparation for a successful holiday gift giving season in 2007.

Over the past three years, Seastone has emerged as a leader in gift card packaging, with the capacity for massive scalability and outstanding speed to market. Seastone helped Staples ramp up for the holiday gift card season by delivering a full nationwide rollout of gift card packages in under three months, from concept to completion.

"We worked with Seastone to create popular packages including bags, boxes, and tins. Gift card packaging delivered a solution our customers needed and also delivered additional sales and margin to the category," said Jeff Chruney at Staples. "Seastone's designs and products were first rate and top sellers in the category last holiday season."

Seastone pioneered specialty gift card packaging and offers turnkey gift card promotional programs through its Give-A-Gift™ brand. Seastone works with many national retailers such as Cabela's, Kohl's, Safeway, Walgreens, and Wal-Mart to create unique packaging that appeals to consumers and increases gift card sales.

About Seastone

Seastone www.seastone.com is the market leader in specialty gift card packages and gift card promotional programs. Seastone pioneered specialty gift card packaging and offers turnkey gift card promotional programs through its Give-A-Gift brand. Seastone also provides fully customizable programs utilized by many of the nation's largest retailers, restaurants, banks and mall groups. Additional information about Seastone's Give-A-Gift brand and customizable programs is available www.seastone.com.

SOURCE: Seastone