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•Guest Series Part 3: Inspiring Loyalty By Leveraging Customer Demand

By Jeff Bulger, Industry Expert – Retail, RedPrairie

This four-part series discusses four basic principles that can quickly and permanently produce loyalty-inspiring customer satisfaction. In the first installment, "Empower Employees With Knowledge," we established a direct relationship between customer satisfaction and the knowledge base of store associates. In the second installment, "Staffing To Maximize Customer Interaction," we made sure the right employees were on the floor doing the right things so the customers' wants and needs were being managed immediately.

This third installment focuses on that most basic of retail key performance indicators — customer demand. Ever since Og the caveman figured out that he could swap the stone wheel he made for the saber tooth tiger pelt on Groc's back, retailers have known that they need to have what the customer wants to get him or her to buy. Modern retailers have invested huge sums in determining optimal inventory levels to satisfy consumer demand without buying themselves into a huge overstock position. Ask any retailer what their last five internal fights were about, and I bet three of them involved questions like "What do we buy?" and "How much?"

Click Here To Download:
•Guest Series Part 3: Inspiring Loyalty By Leveraging Customer Demand