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•Contributed Editorial: A True Internet Model For E-Commerce Fulfillment

By Mark Ayotte, Owner, Yugster.com

EFPs can support a variety of business models. Yugster.com is a deal-of-theday website. We sell directly to many thousands of customers each month. However, I know that our EFP also has clients who sell through other channels, including Amazon, eBay, Yahoo and affiliate networks. Some online merchants also sell through TV infomercials and many even have bricks-and-mortar stores. EFPs fulfill orders for all of these channels. They can provide continuously updated reports that allow multichannel retailers to track the sales volume of each channel.

There are several EFPs. Ours is Webgistix. Amazon is actually the largest EFP, although most people think of Amazon only as a retailer. These two companies take different approaches to fulfillment services. Webgistix offers a customizable solution that is integrated with a retailer's order-entry system. Amazon offers a self-serve solution that allows retailers to plug into Amazon's fulfillment infrastructure. Other EFPs try to differentiate themselves in a variety of ways, such as focusing on small retailers or focusing on fulfillment in specific countries.

As an Internet retailer who has seen the positive impact that an EFP can have on a growing business, I would encourage every retailer to consider adopting this fulfillment model. It works. It's easy. And it'll benefit your customers and your bottom line.

Click Here To Download:
•Contributed Editorial: A True Internet Model For E-Commerce Fulfillment