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•Article: StoreForward Initiative

At this year's Retail Systems show, Wincor Nixdorf unveiled its StoreForward initiative, with support from partner Sun Microsystems. The vendor calls the initiative an integrated, end-to-end solution designed to improve store system performance, drive down operating costs, and turn store systems into performing assets that can improve the bottom line. So, what exactly is it? StoreForward includes POS and interactive software; BEETLE POS hardware, kiosks, and self-checkout systems; ESL (electronic shelf labeling) solutions; Sun server hardware and software; and service and support from Wincor Nixdorf. We asked Wincor Nixdorf's VP of Retail Doug Evans and Sun Microsystems' Retail Industry Marketing Manager Bob Ganley to tell us more.

Wal-Mart's impact on nearly every niche of the retail industry is unprecedented. What specific technologies are helping retailers compete?

Evans: Retailers need technology that enables them to differentiate themselves and create their own niche. Lower prices are not always the trigger for customer loyalty – and that's been proven. In fact, sales for luxury items have seen a large increase in the last couple of years. Using technology in order to produce more revenue – and turning store systems from transactional accounting devices into performing marketing assets – can set a retailer apart and increase sales.

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•Article: StoreForward Initiative