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•Part 1: The Store - The Last Mile In Delivering Customer-Centricity

By Retail Touchpoints and Oracle Retail

With consumer spending tightening, expansion slowing and consumer expectations escalating, retailers need to focus on maximizing opportunities inside the retail store by focusing on the profile of the new consumers. Now faced with a recession economy, consumers are less trusting and more demanding. When they enter a store, they expect to find the products they want at the best prices. Retailers must respond by shaping customer demand and better anticipating customer needs where the rubber meets the road: inside the store, which is the last mile in delivering customer-centricity. The moment of truth for retailers will be reflected in how they deliver a superior customer experience and ultimately complete the sale.

Armed with that knowledge, retailers are primed to make the consumer the key focus. When asked to consider their top strategic priorities for 2008 and 2009, retailers chose Customer Satisfaction and Retention as the top overall corporate priority, as reported by Retail Horizons: Benchmarks for 2008, Forecasts for 2009, the seventh annual "State of the Retail Industry" study conducted for the National Retail Federation Foundation.

This is part one of two installments of this white paper from Retail Touchpoints and Oracle Retail. Stay tuned for part two, which will soon follow.

Click Here To Download:
•Part 1: The Store - The Last Mile In Delivering Customer-Centricity