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•Guest Series Part 1: More Than Loss Prevention - The Integrated Store Platform
•Guest Series Part 2: Leveraging Intelligent Video In-Store For Multi-Dimensional Benefits

By Kathryn Howe, vice president of sales and marketing, BVI Networks

Monitoring traffic and conversion throughout the store is rapidly becoming the new best practice for understanding true sales opportunities and managing daily store performance. The benefits may seem obvious — knowing where shoppers go inside the store helps to improve merchandising and store layout choices. It also allows for better alignment of staff and other key resources. Knowing where the store traffic is throughout the day allows retailers to place high-margin items and important messaging right in the path of the greatest number of shoppers. Managing in-store decisions this way optimizes the chances of converting more shoppers into buyers. But there is more. Knowing where the shoppers are, also means knowing where they are not. This traffic insight allows retailers to look across the store and assess areas of high-theft vulnerability. Many loss prevention departments are leveraging traffic counting to actually help deter retail crime. Knowing which aisles, displays, and departments have the highest traffic uncovers the locations within the store where the "natural enemies" of shoplifters reside — the locations, of other shoppers.

Click Here To Download:
•Guest Series Part 1: More Than Loss Prevention - The Integrated Store Platform
•Guest Series Part 2: Leveraging Intelligent Video In-Store For Multi-Dimensional Benefits