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•Full Article: Specialty Retailer Uses Customer Surveys To Increase Repeat Business

An online survey tool helps a seller of women's outerwear learn about its customers' buying habits and preferences.

Founded in 1987, Manteaux Manteaux (French for "Coats Coats") is the largest seller of women's outerwear in the province of Quebec. The retailer, which has 37 stores in Quebec, offers a broad collection of coats and jackets for women in regular, petite, and plus sizes. Recently, Manteaux Manteaux opened its new Coats Co. Division, which has three stores in Ontario and New Brunswick. Throughout the fall and winter, the stores carry more than 100 fashionable outerwear styles sourced from all over the world, including well-known brands and private-label selections. In the spring and summer, Manteaux Manteaux offers a collection of casual weekend wear.

As a specialty store focusing on a product that most people only purchase once per year, Manteaux Manteaux wanted to improve the number of repeat purchases its customers make and get its coat-purchasing customers to think of the store as a source for summer apparel as well. "We wanted to develop a method by which we could have an ongoing communication with our customers," says Monte Perlman, VP of Manteaux Manteaux. "Ultimately, our goal was to bring them back into the store more often."

Click Here To Download:
•Full Article: Specialty Retailer Uses Customer Surveys To Increase Repeat Business