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RSSMulti-Application ROI Strategies For Self-Service And Kiosks
May 13, 2008
Click Here To Download:•Multi-Application ROI Strategies For Self-Service And Kiosks
After 26 years in the touch screen self-service environment, St. Clair Founder and President, Doug Peter, is often asked about how to generate and prove ROI from an investment in self-service and shopper touch points. In his opinion, the very high failure rate in kiosk and digital signage investments can be traced to 4 major causes.
St. Clair Interactive believes the key to ROI is a multi-application strategy that caters for customer needs in your store or brand or facility. What are their issues? Where do they experience delays or service gaps? Can we fill these effectively with self-service — and will this effort pay off? If we can determine the crossover between the end user group's motivations and your business opportunities, then our odds of success are greatly enhanced.
Click Here To Download:•Multi-Application ROI Strategies For Self-Service And Kiosks
