Articles
RSSNavigating A Stormy Retail Environment Through Better Visibility
January 21, 2009
Click Here To Download:•Guest Column: Navigating A Stormy Retail Environment Through Better Visibility
By Paul Cataldo, Checkpoint Systems
A retailer's primary mission is to generate sales by satisfying their customers' needs. One of the key ways to do this is by having the right merchandise on the shelf, or good shelf availability. Shelf availability is driven by visibility and controlling shrink or shrink management. Visibility is supported by identification technologies such as RFID, combined with the ability to respond nimbly. Similarly, shrink management is supported by technologies that prevent (deter) theft and protect merchandise such as EAS.
Digital retailing, supported by the above technologies, enables retailers to gain unprecedented visibility and control shrink more effectively. In a sense, it arms the retailer with "business radar" to answer some of the critical questions in retailing:
- Am I in-stock?
- How can I better protect high-theft merchandise?
- How can I prevent internal theft and fraud?
•Guest Column: Navigating A Stormy Retail Environment Through Better Visibility
