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Personnel Matters — Despite Maturing Technology, Staffing Still Is Vital For Self-Checkout Success
October 3, 2007
•Article: Self-Checkout
If you build it, they will come. But if they come and it doesn't work right, they won't come back.
That's the lesson SUPERVALU/Albertsons supermarkets has learned since it installed its first self-checkout lanes in 1999. Beginning that year, Albertsons installed self-checkout in about 1,200 stores. SUPERVALU subsequently acquired 706 of those stores in 2006.
As the reliability of self-checkout technology has improved and customers have become accustomed to using it, savvy retailers like SUPERVALU/ Albertsons have found that proper staffing is the key to making customers happy.
"Retailers improve their odds of success with selfservice checkouts when they train attendants properly and staff the self-checkout areas appropriately," said Kathy Dawidowicz, product marketing manager for NCR's FastLane products.
Click Here To Download:•Article: Self-Checkout
