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PowerReviews, Inc., the leading provider of customer reviews and social commerce solutions to retailers and brands, today announces that it has appointed former Walmart.com executive Cathy Halligan as Senior Vice President of Sales and Marketing. Ms. Halligan brings nearly 20 years of experience in both online and offline retail, along with strong retailer relationships and a deep understanding of consumer needs and goals.

Ms. Halligan's experience spans across a range of retail companies, from start-up ventures to multi-billion dollar operations. Most recently, she served as Walmart's Vice President of Market Development, Global eCommerce. Prior to her global role, she spent 3 years in the high growth US multichannel business Walmart.com, where she held executive-level positions including Chief Marketing Officer and Vice President of Product Management and Multichannel Integration. Ms. Halligan has also held executive positions with leading retailers Williams-Sonoma, Gymboree, and Blue Nile, and was an Associate Partner at Prophet, a leading management consulting firm. She started her career as a Marketing Coordinator at Lands' End.

"Cathy's extensive background in retail, understanding of world class and emerging brands, and depth of her leadership make her uniquely qualified to further accelerate the PowerReviews marketing and sales efforts," said Pehr Luedtke, CEO of PowerReviews. "Her perspectives and understanding of the social commerce landscape will help strengthen our commitment to building industry-defining innovations that help retailers and brands grow their businesses."

In this newly created role, Ms. Halligan will focus her immediate efforts on managing the company's rapid customer and revenue growth and expanding marketing efforts. Leveraging her expertise and deep understanding of the ecommerce industry, Ms. Halligan will also be responsible for identifying new market opportunities and overseeing the rollout of new social commerce solutions. She will report to Pehr Luedtke, CEO of PowerReviews.

"I am tremendously excited to join PowerReviews. The company has distinguished itself in the social commerce space by providing leading solutions that are shaping the future of ecommerce," said Cathy Halligan, Senior Vice President of Sales and Marketing at PowerReviews. "Social commerce continues to redefine the retail landscape as marketers and merchants discover more and more ways to leverage consumer insights to drive customer engagement, traffic and revenue growth. I look forward to working with the team at this exciting time."

About PowerReviews

PowerReviews is the leading provider of customer reviews and social commerce solutions to retailers and brands. The company's innovative tag-based approach to collecting, organizing, structuring and analyzing user-generated content significantly boosts product sales and customer engagement. Recognized as the customer reviews Solution Leader in the Internet Retailer Top 500 survey, PowerReviews works with over 1000 retailers and brands on over 3500 websites, including Staples, Drugstore.com, Gardener's Supply, Diapers.com, Callaway and Jockey. In addition to its Enterprise solution, PowerReviews offers an on-demand solution for small- and medium-sized businesses called PowerReviews Express (www.powerreviewsexpress.com). PowerReviews also operates the leading reviews and recommendation site for consumers, Buzzillions.com (www.buzzillions.com). PowerReviews blog is at www.blogs.powerreviews.com.