Articles
Real-Time Retail Systems Make Expansion Easier
November 29, 2006
•Case Study: Teavana Corp.
Used with permission from Integrated Solutions For Retailers magazine
Tea has been making its presence known in the specialty beverage industry, surging from $1.8 billion in sales in 1990 to more than $5 billion in 2002. Capitalizing upon that trend is retailer Teavana Corp. (Atlanta), which has expanded its tea stores/tea bars across the United States (with one Mexico location) over the past seven years and is planning to open 12 more stores this year.
Teavana sells more than 100 types of specialty teas and tea accessories such as teapots and tea tins. The store's growth really took off in the past two and a half years, from its original 4 stores in Atlanta to the 17 it has now, with locations in cities such as Washington, D.C.; Orlando, FL; and Las Vegas. While the expansion can be partly attributed to the increasing awareness of the health benefits of tea, Teavana CEO Andrew Mack says the actual act of expansion was facilitated by a real-time retail systems integration solution Teavana installed, also two and a half years ago.
Click Here To Download:•Case Study: Teavana Corp.
