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Escalate Retail recently announced that the company is launching a Retail CRM Webinar Series in conjunction with Retail TouchPoints, a network of e-media publications covering best practices in customer-centric strategies for retail.

The initial webinar, "Best Practices on Clienteling in the Store," will focus on how world class retailers such as Sephora and Brooks Brothers are automating their customer books using Retail CRM and Clienteling to increase sales and improve customer loyalty. The 30-minute webinar will demonstrate how retailers can harness the power of Clienteling to drive increased store visits, higher average transactions and more profitable purchases.

"Research consistently shows that an overwhelming majority of retail executives have prioritized the customer experience as one of their top strategic priorities," said Andrew Gaffney, founder and publisher of Retail TouchPoints. "Arming store associates with the right sales intelligence tools is a crucial component of a successful CRM strategy, and this webinar provides a close look at today's best practices for Clienteling."

Given the challenging economic climate facing retailers, David Bruno, Director of Product Marketing for Escalate Retail, said there is a significant spike in interest in retailers looking for tools that help them get closer to their core customers. "For a few years now, retailers have been experimenting with customer segmentation and trying to expand their loyalty programs," said Bruno. "We are now seeing leading merchants realize the need to turn insights into action, and this webinar will provide them with great examples of how to achieve true customer centricity."

The free webinar will be held Wednesday, May 21, from 2:00 p.m. - 2:30 p.m. EST, and all attendees will receive a free white paper illustrating the ROI of Clienteling. To register, visit pages.retailtouchpoints.com/RetailCRM.html.

About Retail TouchPoints
Retail TouchPoints is a new B2B publication, delivered exclusively via digital platforms. Through its weekly e-newsletter, a quarterly digital magazine as well as the industry's first virtual trade show (The Customer Engagement Conference), Retail TouchPoints provides retail executives with research, case studies and thought leadership to fuel strategies for acquiring and retaining customers.

About Escalate Retail
Escalate Retail software solutions are behind the scenes at many of the leading customer-focused retail organizations. Escalate products help over 650 retailers simplify the challenge of cross channel commerce, in the store, on the web, and over the phone, turning valuable customer insights into actions that drive sustainable loyalty and repeat business by creating passionate customers. The company maintains headquarters in San Diego, CA with five additional offices located across North America and Europe. For more information, visit www.EscalateRetail.com.

SOURCE: Escalate Retail