Retailers Stand To Gain From The Rise Of Self-Service Applications By Paul Vogt, Zebra Technologies
January 22, 2008
Article: Retailers Stand To Gain From The Rise Of Self-Service Applications
Interactive self-service has gone far beyond the ATM machines of the past. Just step into a major metropolitan airport and you will see the proliferation of self-service machines. With a tap on a touch screen display, travelers can now take full control of their check-in experience. They can check baggage, change their seat assignments, look for upgrades, and register air miles. And just as the process has changed, so have expectations. Air travelers now anticipate zero wait time and immediate processing using a simple self-service solution.
The demand for self-service will continue to grow as consumers become increasingly comfortable with the technology and its many benefits. These include reduced transaction times and increased opportunities to take advantage of promotions, loyalty programs, and targeted offers.
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