Stop & Shop Expands Deployment Of Modiv Media's Modiv Shopper To 50 Additional Stores In The Northeast And Mid-Atlantic
Modiv Media, (www.modivmedia.com) the "moment of decision" media company, today announced that the Stop & Shop Supermarket Company has completed the roll out of its Scan It! scan-and-bag system to 50 additional stores in the Northeast and mid-Atlantic, extending the handheld self-service and media delivery solution to a total of 145 Stop & Shop and Giant Food stores.
Based on Modiv Media's Modiv Shopper system, Stop & Shop's Scan It! enables shoppers to scan and bag their items while they shop and delivers relevant coupons and promotions based on individual shopping histories.
"Modiv Media's solution makes the shopping experience better than ever by guiding Stop & Shop customers to exactly what they need and presenting them with the best money-saving values at the moment of decision," said Bob Anderson, Director of Customer Relationship Management at Stop & Shop Supermarket Co. "Our partnership with Modiv Media is helping us increase customer loyalty and sales by extending our ongoing effort to provide the fastest, easiest and most rewarding personal shopping experience possible."
As shoppers enter the supermarket, they scan their loyalty card and pick up a Scan It! handheld device, which features an intuitive, color user interface. The scanner display presents exclusive special offers and promotions to customers, based on their purchase history, as well as their current shopping behavior. The system also tracks the shopper's progress through the aisles and presents money-saving coupons and promotions from brands as the shopper is near those products. Customers select their items, scan them, and bag them in the cart. Purchases are automatically totaled, and the customer can pay for them quickly at one of the store's self-checkout stations.
"Stop & Shop's commitment to Modiv Shopper is demonstrating to major brands the value of handheld digital technologies to deliver the best in-store shopping experience for consumers, as well as the quick return-on-investment that Modiv Shopper delivers," said Paul Schaut, Chairman and CEO of Modiv Media. "It's a win-win: Stop & Shop is matching brands with the exact customers they are looking for, is increasing sales volume while lowering costs, and most importantly, dramatically improving customer service."
About Modiv Media
Modiv Media provides the first multi-touchpoint, in-store media network that enables marketers and retailers to boost loyalty and sales, while saving money and time for consumers. Based in the Boston area, Modiv Media makes it easy for marketers and retailers to deliver relevant offers and promotional messages when consumers are at their "moment of decision." Retailers utilizing Modiv Media include Stop & Shop Supermarkets, Giant Eagle, Giant Food, Ukrop's Super Markets and Roche Bros. Modiv's in-store media network features promotions from dozens of leading brands including Coca-Cola, Unilever, ConAgra and Proctor & Gamble.
Modiv Media Inc. is privately held and based in the Boston area. To learn more, please visit www.modivmedia.com.
SOURCE: Modiv Media Inc.