Articles

RSS

Seastone, the leading provider of specialty gift card packages and gift card promotional programs, recently announced the availability of the Walt Disney Collection of gift card packaging. Seastone will offer shoppers innovative Disney-branded gift card packages to personalize their gift card purchases, featuring popular images such as Mickey Mouse, Hannah Montana, Disney•Pixar's Cars and Disney Princess.

Teens have embraced gift cards faster than any other segment. According to the Teen Gift Card Survey commissioned by Comdata in 2007, teens reported that nearly one-half (46 percent) of the presents they give are gift cards — a 12 percent increase from 2006.

"Combining Seastone's best-of-class gift card packaging with world famous Disney characters is going to revolutionize gift card giving – particularly for children, teens and Disney lovers of all ages," said Eric Child, Seastone President. "In 2007 teens purchased almost double the number of gift cards they did in 2006*. We believe innovative packaging featuring the Disney brand will make gift cards and gift card packaging even more popular."

The Seastone Walt Disney Collection will also feature Winnie the Pooh, Pirates of the Caribbean and Disney Fairies. The timing of this news comes during the ramp up for 2008 year-round and holiday gift card programs. With more than 100 million units shipped in 2007, shoppers can purchase Seastone gift card packaging from many top retailers, including Kohl's, Albertson's, Home Depot, Dick's Sporting Goods, Walgreens, and Wal-Mart.

Seastone's Disney Collection is available immediately and can be seen at www.seastone.com.

About Seastone
Seastone is the market leader in specialty gift card packages and gift card promotional programs. The company pioneered specialty gift card packaging and offers turnkey gift card promotional programs through its Give-A-Gift brand. Seastone also provides fully customizable programs utilized by many of the nation's largest retailers, restaurants, banks and mall groups. Additional information about Seastone's Give-A-Gift brand and customizable programs is available at www.seastone.com.

SOURCE: Seastone