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Self-Service Software Platform Allows BMW Full Control Of Kiosk Network

March 5, 2007

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Case Study: BMW

BMW wanted to leverage its extensive library of rich media assets -- including full motion video, Web content, and the acclaimed BMW Films series -- to the in-store environment through their kiosk system. The automaker concluded it needed a comprehensive software platform to deploy, operate and manage content and multiple applications on its network of over 550 kiosks found at dealerships and retail locations nationwide. Key requirements included:

  • Centralized remote monitoring to maintain system uptime and identify service and performance issues
  • Application security and presentation of rich media assets and web content in a user-friendly, touch screen environment
  • Scalability to support system growth and multiple application/device deployments
  • Rapid and accurate scheduling and delivery of content to all devices
  • Integration of the iDrive controller simulator for demonstration and training purposes
  • Detailed usage reporting to determine customer preferences

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Case Study: BMW

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