Articles
Self-Service Software Platform Allows BMW Full Control Of Kiosk Network
March 5, 2007
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Case Study: BMW
Case Study: BMW
Case Study: BMW
BMW wanted to leverage its extensive library of rich media assets -- including full motion video, Web content, and the acclaimed BMW Films series -- to the in-store environment through their kiosk system. The automaker concluded it needed a comprehensive software platform to deploy, operate and manage content and multiple applications on its network of over 550 kiosks found at dealerships and retail locations nationwide. Key requirements included:
- Centralized remote monitoring to maintain system uptime and identify service and performance issues
- Application security and presentation of rich media assets and web content in a user-friendly, touch screen environment
- Scalability to support system growth and multiple application/device deployments
- Rapid and accurate scheduling and delivery of content to all devices
- Integration of the iDrive controller simulator for demonstration and training purposes
- Detailed usage reporting to determine customer preferences
Case Study: BMW

