Articles


02.01.2010 -- Wireless Marketing -- Opportunities And Implications

February 1, 2010

Retail Solutions Online Newsletter
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In This Issue:

Editor's Notebook

Simple Retailing Brilliance
By Matt Pillar, Editor In Chief, Retail Solutions Online/Integrated Solutions For Retailers magazine
I drive a lot, and for myriad reasons, I hate stopping. I'm in a hurry to get to or home from the office. My kids are strapped in and sleeping in their car seats. It's 13 degrees outside. Stopping, for me, is most often inconvenient. That's why I love drive-thrus. I've spent time wondering why more formats haven't adopted drive-thrus.

Integrated Solutions For Retailers Featured Article

Brooks Brothers Masters Data Consistency
By Erin Harris, Integrated Solutions For Retailers magazine
A single-platform business intelligence application gives Brooks Brothers access to accurate metric-driven sales data and saves 1,500 man-hours annually in its reporting efforts.

Brooks Brothers Masters Data Consistency

Guest Series Article

Guest Series Article Three: Wireless Marketing -- Opportunities And Implications
By Inez Blackburn, Retail Expert/Marketing Consultant
Retail Solutions Online/Integrated Solutions For Retailers and Compliance Networks are proud to present a guest series by Inez Blackburn, retail marketing expert/consultant.

In this article, Wireless Marketing — Opportunities And Implications, Inez Blackburn explores the fact that marketers today face unprecedented challenges with respect to gaining the consumer's attention due to the emergence and convergence of technology. Forget "Generation Next"; we are in the midst of "Generation Text!" You can still catch up if you missed part one or part two of this series.

Featured Articles

A Slice Of Auto ID Corrects Wholesale Grocer's Inventory Challenge
Submitted By Datalogic Scanning
Heiderbeck, a German wholesaler grocer, supplies the retail trades with 3,500 different cheese and dairy products. Approximately 70% of their products are continually in stock, which requires consistent monitoring for expiration dates.

A Slice Of Auto ID Corrects Wholesale Grocer's Inventory Challenge

Layaway: Rediscovering A Customer Service
Submitted By Jesta I.S., Inc.
The adage "Everything old is new again" is getting a lot of use these days. From vinyl records to platform shoes, we are seeing things that were retired years ago come back to mainstream use. Layaway offers the consumer an opportunity to purchase an item that might otherwise be unattainable. For the retailer, this means the opportunity to attract customers who, without a layaway payment option, might not shop in your store. The challenge for both the consumer and retailer is the management of payments and outstanding balance on the layaway.

Layaway: Rediscovering A Customer Service

Are You Overpaying For Wireless Data Collection Devices?
Warehouse and distribution managers have responded to the retail industry's demand for real-time inventory tracking by turning to wireless data collection systems for faster, more accurate inventory control. However, this has posed a problem. As the original, DOS-based terminal emulation systems they've relied on wear out, or are phased out by manufacturers, they've been pressured to turn to more costly, complex Windows-CE-based systems.

Are You Overpaying For Wireless Data Collection Devices?

Industry News

NRF Forecasts 2.5% Increase In Retail Sales For 2010
Discounting Altering Face Of Retail
Data Shows 23% Of Consumers Will Shop Online For Valentine's Day
Blockbuster Rolls Out RedPrairie Execution Management
The Limited Completes Nationwide Rollout Of Torex Retail POS
Shopping On Mobile Sites Has Long Way To Go Says Retail Study
Star Micronics Announces Printer Certification From Sharp
Accertify Reports Significant Growth During 2009
JDA Software Completes Acquisition Of i2 Technologies
Verifi, Kount Partner To Deliver Card-Not-Present Risk Mitigation, Payment Management Services
View more headlines

Featured Downloads

7 Steps For Expanding With Online Sales
Offer a solution to this challenge by developing a custom, integrated e-commerce site with advanced functionality that sets you apart from your competition. As an extension of your brick and mortar store, your site will give your products the visibility to be accessible to anyone at anytime. After creating your integrated e-commerce site, ensure increased revenues by integrating your website with shopping sites such as Amazon and eBay, allowing for even greater exposure on the web.

Aligning Self-Service With Business Objectives
Self-service has become accepted as an integral part of an overall customer service and sales and marketing strategy. Today, savvy organizations realize that self-service technology is a reliable means to elevate customer and employee service levels, optimize revenue capacity, and drive cost out of the business.

Customer Satisfaction -- Inspiring Loyalty
Most retailers agree that the success of any store, any chain, or any brand is as simple and recent as the satisfaction of its latest customer. Was he or she helped by a knowledgeable salesperson? Was the desired item available and easy to find? Was the salesperson willing and able to assist the customer? Was the experience the kind that will inspire the customer to return or, better yet, pass by competitors to return?
Browse the download library

Industry Partner

Retailers Suing POS Vendor, Questions Raised As To Where PCI Duties Stop
By Evan Schuman, StorefrontBacktalk
Now that a PCI lawsuit brought by four restaurants against a POPS vendor and a systems integrator has been given class action status, the case will survive anda force a very interesting debate about exactly where a retailer's PCI liability should start.

Industry Events

RILA Logistics 2010
RILA's Logistics Conference 2010
February 21 to 24, Orlando

The undisputed leading event for retail and consumer product executives in logistics, distribution and supply chain management. For the latest news and information, visit the Logistics 2010 website.

Submission Information

Retail Solutions Online invites members of the community to submit their technical articles, application notes, white papers, tutorials, videos, press releases, and other relevant content for featuring on www.retailsolutionsonline.com and in our e-mail newsletter. Please send your submissions or questions to us at editor@retailsolutionsonline.com.

Featured Products and Services

Energy Conservation
Energy Conservation

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Torex™ Retail POS
Torex™ Retail POS

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Spectrum™ Enterprise Data Quality Solution
Spectrum™ Enterprise Data Quality Solution

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VeriFone MX 880 POS Solution
VeriFone MX 880 POS Solution

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Honeywell MS7180 OrbitCG®
Honeywell MS7180 OrbitCG®

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Oracle Retail Point-Of-Service
Oracle Retail Point-Of-Service

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Intermec Small Rigid Tag: Passive RFID Tags
Intermec Small Rigid Tag: Passive RFID Tags

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Datalogic Falcon 4420: Handheld And Pistol Grip Mobile Computer
Datalogic Falcon 4420: Handheld And Pistol Grip Mobile Computer

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