ARTICLES BY MEGAN ZIELINSKI
Kohl’s Relying On Social Media To Promote New Lines
Kohl’s is introducing a new line of chic, NYC inspired women’s fashion to their DesigNation collection through their unique collaboration with Elie Tahari—a style icon, bringing in a wide variety of modern, classy pieces to complete a new fall wardrobe at affordable prices.
Best Buy Sets New Recycling Goal, Enhancing Sustainability Efforts
Since the 2009 launch of Best Buy’s e-waste recycling service, the company has collected an astounding one billion pounds of unwanted electronics and large appliances by customers in 1,400 Best Buy locations nationwide. And now, the leading electronics retailer is setting the bar even higher—committed to recycle double that amount by 2020.
Toys ‘R’ Us Doubling Workforce, Focusing On Training For Holiday 2014
This holiday season, Toys ‘R’ Us plans to employ up to 45,000 seasonal workers at stores and fulfillment centers across the country, making sure that every customer is satisfied with their in-store and online shopping experience through help of knowledgeable staff.
Sears Enhances Returns Management With In-Vehicle Returns And Exchanges
Just in time for the hustle of the holidays and busy evenings full of after-school activities, Sears is extending their convenient car-side services with the inclusion of in-vehicle merchandise exchanges and returns, allowing Shop Your Way members to receive products and assistance quickly without ever stepping foot outside of their automobile.
Nordstrom Partners With Twilio To Enrich The Mobile Experience For Customers
Nordstrom recognizes that a single picture speaks over a thousand words as they harness the power of imagery into customized texts delivered to mobile customers. In partnership with Twilio, software and cloud-based communications company, Nordstrom employees can now send real-time photos of trending pieces and attire to customers through MMS messaging with their standard 10-digit business phone number.
Target Joins The Retailers Integrating Apple Pay
Target announced they will be integrating Apple Pay, a secure and convenient mobile payment service available with the iPhone 6 or iPhone 6 Plus, into the Target app, simplifying the mobile shopping experience for customers.
Foot Locker’s In-Store Touchscreen Technology To Boost Sales, Increase Traffic
Foot Locker, specialty athletic shoe retailer, has partnered with Adidas, leading global designer and developer of athletic and lifestyle footwear, apparel, and accessories, launching “The a Standard” at select Foot locker locations.
Macy’s To Introduce Apple Pay Next Month
Macy’s and Bloomingdale’s stores will be among the first in the retail industry to introduce Apple Pay in stores this October — a new, secure and convenient way for customers to pay for products at the hands of mobility. The addition of Apple Pay is a continuation of Macy’s, Inc. growing omni-channel developments.
Verizon Launches Interactive “Smart Stores,” Innovative In-Store Experiences
During the next few years, Verizon Wireless is revamping the in-store experience with the complete transformation of all 1,700 locations into new Smart Stores, starting with the recent openings in Las Vegas, Nev., West Deptford, N.J., Burbank, Calif., and Troy, Mich., providing an engaging, hands-on environment to better serve and educate customers of the latest innovative Verizon devices.
GameStop Unveils New Rewards Card In Time For Holiday Season
GameStop, global multichannel consumer electronics, gaming and wireless retailer, has partnered with Alliance Data Systems Corporation, top global provider of data-based marketing and customer loyalty solutions—presenting its brand-new company-owned PowerUp Rewards Credit Card for over 28 million current and newly-added members to enjoy.