ARTICLES BY MEGAN ZIELINSKI
JCPenney Developed “Shopping Companion” App For Apple Watch Users
Recognizing that fifty percent of their 86 million customers are Apple iPhone users, leading department store, JCPenney has created an app for those they anticipate will purchase the new, high-tech Apple Watch, giving users an enhanced shopping experience at the convenience of their device.
Old Navy Using Instagram’s Newest Advertising Platform “Carousel” To Connect With Customers
Old Navy, a Gap Inc. brand, is one of the first leading retailers to incorporate Instagram’s newest innovative form of advertising to deliver visual content in a story-like way.
Toys R Us Announces Big Plans For Omni-Channel Growth
At the end of March, international leading toy retailer, Toys R Us announced considerable changes to take place as an ongoing effort to boost company performance and promote growth in sales. The new plans initiated falls under the company’s “Tru Transformation” strategy—designed to enhance the multi-channel customer experience, increase online and in-store sales, expand and improve stores internationally, and pinpoint cost saving opportunities.
JCPenney Integrates Slyce Technology Into Mobile Shopping Experience
In partnership with Slyce, JCPenney is incorporating visual search technology into the mobile shopping experience, making it easier and enjoyable for customers to shop right from the palm of their hands. Effective last month, JCPenney signed a three-year agreement with the leading visual search technology company.
Neiman Marcus Introduces Mobile App Users To “The Shazam Of Shopping”
Neiman Marcus is incorporating unique image identification technology provided by Slyce into its mobile app, allowing customers to find similar items from Neiman Marcus inventory based on photos of everyday inspiration.
Family Dollar Installing All Stores With Interface IP Systems
Family Dollar announced earlier this month that it will be equipping all of its 8,000 locations with IP-based managed services supplied by Interface Systems.
Amazon’s Launches Prime Now, An Hourly-Based Delivery Service
Amazon is getting products into customer’s hands even faster with the introduction of Prime Now—an hourly-based delivery service for Prime members to enjoy, receiving necessities from a nearby Amazon distribution center in their region in just hours upon ordering.
Lowes Connecting With Millennials With Video
Lowes is connecting to consumers through trending social media channels, launching instructional DIY videos through Vine and creating easy-to-follow time-lapsed videos using Instagram’s Hyperlapse app.
Amazon’s Same-Day Christmas Eve Delivery
All Amazon customers who are still in the process of searching for the perfect holiday gifts with Christmas just days away can anticipate to have it delivered before Santa makes his annual stop—with extended shipping opportunities this holiday season, Amazon is allowing all procrastinating gift-givers to receive their orders just in time for it to be nicely wrapped and placed under the Christmas tree.
Banana Republic Partners To Deliver Free Shipping, Same-Day Delivery, And More
Banana Republic is offering exclusive incentives to last minute shoppers beginning December 17 through December 22 at “The Procrastinator’s Event”—the Gap Inc. brand has partnered with local services such as Curb, Deliv, SHYP, and TaskRabbit to help make the holidays an enjoyable experience for customers shopping from Banana Republic through all channels.