ARTICLES BY MEGAN ZIELINSKI
Foot Locker’s In-Store Touchscreen Technology To Boost Sales, Increase Traffic
Foot Locker, specialty athletic shoe retailer, has partnered with Adidas, leading global designer and developer of athletic and lifestyle footwear, apparel, and accessories, launching “The a Standard” at select Foot locker locations.
Macy’s To Introduce Apple Pay Next Month
Macy’s and Bloomingdale’s stores will be among the first in the retail industry to introduce Apple Pay in stores this October — a new, secure and convenient way for customers to pay for products at the hands of mobility. The addition of Apple Pay is a continuation of Macy’s, Inc. growing omni-channel developments.
Verizon Launches Interactive “Smart Stores,” Innovative In-Store Experiences
During the next few years, Verizon Wireless is revamping the in-store experience with the complete transformation of all 1,700 locations into new Smart Stores, starting with the recent openings in Las Vegas, Nev., West Deptford, N.J., Burbank, Calif., and Troy, Mich., providing an engaging, hands-on environment to better serve and educate customers of the latest innovative Verizon devices.
GameStop Unveils New Rewards Card In Time For Holiday Season
GameStop, global multichannel consumer electronics, gaming and wireless retailer, has partnered with Alliance Data Systems Corporation, top global provider of data-based marketing and customer loyalty solutions—presenting its brand-new company-owned PowerUp Rewards Credit Card for over 28 million current and newly-added members to enjoy.
Amazon And USPS Testing Sunday Grocery Deliveries
Amazon Fresh customers in the San Francisco area now have the opportunity to receive their groceries early on Sundays — just in time to make their family a big pancake breakfast and start a hearty game-day dinner. Amazon and the U.S. Postal Service announced the two-month trial of early Sunday deliveries with help from postal mail carriers.
Staples Ensuring Ease And Security With Apple Pay
After recently rolling-out a series of omni-channel updates to improve the shopping experience, Staples is continuing to strengthen their brand, by implementing a brand-new, digital method of making in-store payments through Apple Pay.
Staples Adds In-Store Pick Up, Kiosks, iPad App, And More
Staples recently announced the roll-out of the retailer’s new omni-channel developments—providing a quality shopping experience for customers with new in-store kiosks, store pick-up service, Visa Checkout payment program, and the brand-new iPad app.
Belk Partnering With iCrossing To Enhance Digital Features
Belk announced its partnership with iCrossing, leading global digital marketing organization, to manage the retailer’s digital marketing capabilities within all channels including analytics, paid social media, display media, and search engine marketing (SEM).
7-Eleven Goes Digital
As of early this month, 7-Eleven, largest chain in the convenience industry, has announced the company completely transitioned from an 800 phone line to its mobile app, and will be implementing new delivery networks over the course of 6 months, enabling for customers to conveniently receive store products while they stay in their vehicles.
Big Data Is Better Data For Omni-Channel Retailing
In the retail world, between the use of the traditional brick-and-mortar data platform and seamless omni-channel capabilities, big data is now becoming “better data” as businesses connect to consumers through real-time engagement.