ARTICLES BY MEGAN ZIELINSKI
Kmart Broadens Fulfillment Services For Shop Your Way Members
Kmart ‘Shop Your Way’ customers can now “Pay In Store” by browsing products online and pick them up in a local Kmart store. In addition, Shop Your Way members may cash personal checks up to $500, and payroll and government checks up to $2,000 in-store with only a charge fee of $1 or less, an exclusive members-only service providing the convenience of cashing checks directly from where they shop at an affordable rate.
Macy’s Reveals 2015 Sustainability Initiatives
Macy’s, one of the nation’s premier retailers, announced the company’s sustainability initiatives to take place over the next year, including installation of more vehicle charging stations, continued implementation of LED and solar lighting, increasing the issuance of digital receipts, and incorporating recycled products to further reduce packaging materials.
Home Depot, Wink Technology Create Smart Homes
Forget to lock your door, flip off the lights, or shut the blinds while hurrying out the door? This is not a problem for those who take advantage of innovative technology provided by Wink through Home Depot. As of early this month, Home Depot introduced customers to the Wink HUB (home automation gateway) — a seamless approach toward management of all smart home products, including locks, lights, blinds, and thermostats, at any location, all controlled by one app.
Macy’s, Target, Kohl’s Rely On Personalized Marketing For Customer Connection
Each consumer is different and unique when making a purchasing decision, and companies are recognizing this when it comes to effective advertising. By incorporating personalization and analytics into digital and in-store marketing, retailers can target each category of shoppers while avoiding the discouragement of others.
Home Depot Implements 3D Printers In Select Stores
On July 14, Home Depot and MakerBot, global leader in 3D printing industry, announced a partnership, introducing innovative, high-quality 3D printers to the DYI retail environment.
Sears Integrates Digital Marketing To Bolster Launch Of Fashion Line
Sears and Hearst Brand Development, a division of Hearst Magazines, is introducing the Seventeen Magazine’s fashion line at 450 Sears locations nationwide and online, making Sears the one-stop shopping destination for girls to find affordable, trending styles to head back to school in.
Sears Expands Shop Your Way Program
On July 10, Sears announced the expansion of its reward program ‘Shop Your Way’ with the inclusion of more than 50 brand-name partners, opening up even more opportunities for members to shop and be rewarded.
Giant Eagle Launches Free Mobile App
Giant Eagle is connecting shoppers to all of the grocer’s services including Giant Eagle shopping, Fuel Perks, and Pharmacy, with new mobile app, allowing customers to “Save money, Save time. At home or on-the-go.”
Target Celebrating First Successful Year Cartwheel
This month, Target is celebrating the first year of Cartwheel, a highly-interactive, customer-favorite app, with up to 7.7 million users saving over $84 million in Target stores in just 360 days since its launch.
Sears, Kmart Online Integrating As One, Offering Free In-Store Pickup Between Stores
Customers and Shop Your Way members can now pick-up online orders from Sears.com or kmart.com, at any one of the stores, in over 2,000 locations across the country, a seamless network between both stores, simplifying the shopping experience for all customers.