ARTICLES BY MEGAN ZIELINSKI
Home Depot Implements 3D Printers In Select Stores
On July 14, Home Depot and MakerBot, global leader in 3D printing industry, announced a partnership, introducing innovative, high-quality 3D printers to the DYI retail environment.
Sears Integrates Digital Marketing To Bolster Launch Of Fashion Line
Sears and Hearst Brand Development, a division of Hearst Magazines, is introducing the Seventeen Magazine’s fashion line at 450 Sears locations nationwide and online, making Sears the one-stop shopping destination for girls to find affordable, trending styles to head back to school in.
Sears Expands Shop Your Way Program
On July 10, Sears announced the expansion of its reward program ‘Shop Your Way’ with the inclusion of more than 50 brand-name partners, opening up even more opportunities for members to shop and be rewarded.
Giant Eagle Launches Free Mobile App
Giant Eagle is connecting shoppers to all of the grocer’s services including Giant Eagle shopping, Fuel Perks, and Pharmacy, with new mobile app, allowing customers to “Save money, Save time. At home or on-the-go.”
Target Celebrating First Successful Year Cartwheel
This month, Target is celebrating the first year of Cartwheel, a highly-interactive, customer-favorite app, with up to 7.7 million users saving over $84 million in Target stores in just 360 days since its launch.
Sears, Kmart Online Integrating As One, Offering Free In-Store Pickup Between Stores
Customers and Shop Your Way members can now pick-up online orders from Sears.com or kmart.com, at any one of the stores, in over 2,000 locations across the country, a seamless network between both stores, simplifying the shopping experience for all customers.
Starbucks Honors Military Employees
On July 3, Starbucks introduced their new patriotic, personalized aprons, featuring the American flag, worker’s name and their military affiliation, honoring the Starbucks employees who have served and working military spouses.
Wegmans Increases Gluten Free Line To Meet Customer Needs
As of the end of June, Wegmans announced all varieties of sushi prepared in the Wegmans Food Market are entirely free of Gluten—enabling customers with certain dietary needs to confidently enjoy the delicacy.
Kroger Enhances It's Omnichannel Experience
On July 2, Kroger and Vitacost.com announced a merger settlement, by which Kroger will purchase all outstanding shares of Vitacost.com for roughly $280 million—bringing in advanced technology and an extensive selection of products to enrich Kroger’s ecommerce channel.
Best Buy’s New Engaging Photography Webpage Enhances The Customer Experience
On June 29, Best Buy announced the introduction of newly-designed Best Buy photography webpage, providing customers with photography how-to guides, helpful videos, along with recommended high-quality cameras, lenses, DSLRs, camcorders, and accessories available for sale.