ARTICLES BY MEGAN ZIELINSKI
Belk Partnering With iCrossing To Enhance Digital Features
Belk announced its partnership with iCrossing, leading global digital marketing organization, to manage the retailer’s digital marketing capabilities within all channels including analytics, paid social media, display media, and search engine marketing (SEM).
7-Eleven Goes Digital
As of early this month, 7-Eleven, largest chain in the convenience industry, has announced the company completely transitioned from an 800 phone line to its mobile app, and will be implementing new delivery networks over the course of 6 months, enabling for customers to conveniently receive store products while they stay in their vehicles.
Big Data Is Better Data For Omni-Channel Retailing
In the retail world, between the use of the traditional brick-and-mortar data platform and seamless omni-channel capabilities, big data is now becoming “better data” as businesses connect to consumers through real-time engagement.
Target Launching New, Improved Self-Checkout Service
In less than five weeks, thanks to a group of dedicated Target experts, the company will be introducing customers to their new and improved self-checkout registers, allowing customers to have a fast and pleasant checkout experience, while enabling employees to have more time to assist guests on the sales floor while they shop.
Staples Advantage Offers Secure IT Device Recycling Program
Now businesses can conveniently recycle old electronics through newly-launched Technology Recycling Service, provided by Staples business division, Staples Advantage, in partnership with Electronic Recycler International, Inc. (ERI). The program allows for large quantities of electronics to be disposed of properly, reducing the amount of e-waste exposed in the environment.
Gap Launches @GapKids Social Channels
Gap recently launched an engaging contest, GapKids Class of 2014, welcoming parents to share their favorite photos of their children through social media for the chance to appear in store windows representing the brand in 2015, making it the sixth year of its Casting Call program.
Nearly Half Of Top 100 Retailers Testing Beacons In 2014
As smartphone adoption and capabilities continue to expand, new innovative marketing techniques are beginning to emerge, including the integration of beacons in retail locations—the cost-friendly, in-store “GPS” network directs each smartphone user to personalized recommendations and notifications inside brick and mortar stores, enhancing the shopping experience and creating growth of in-store traffic and sales.
JCPenney’s New Brooklyn Store’s Sustainable Technologies Save 45% On Energy Costs
JCPenney announced the upcoming grand opening of the very first Brooklyn, NYC store—designed with innovative and sustainable features, and eye-catching details exclusively incorporated into the new store.
Belk Connecting With Millennials Through Digital Campaigns
Belk, country’s largest family-owned and operated department store, has partnered with HelloWorld, developer of digital and social marketing platforms, creating a digital campaign “Modern Southern Style Concert Sweepstakes,” to better interact with the company’s younger customers, “the future of the customer base.”
Amazon Expands Same-Day Delivery Service To Six More Cities
As of last week, customers in six additional cities can now enjoy Same-Day Delivery “Get It Today” service at Amazon.com with over a million necessities and everyday supplies available to be delivered in just hours upon ordering, and at one single low-cost price for as much items ordered through Amazon Prime.