Case Study
A/B Testing Leads Online Entertainment Retailer iNetVideo To High Conversion Rate
iNetVideo offers a wide range of DVD and Blu-ray movies, games and music, and is known for being the online source to buy "Entertainment for Less." Their customers run the gamut and encompass anyone looking for a great value from a quality media provider. Because of their diverse customer base, email marketing is an integral part of their sales strategy - everyone has an email address! Email is responsible for driving 20% of iNetVideo's overall revenue, so they needed to ensure that their email program was primed for optimal performance.
One of the keys to driving revenue through email marketing is being able to quantifiably assess what works and what doesn't, and make adjustments accordingly. Companies that do this continually see improvements in overall results, as each adjustment improves their emails and provides a learning opportunity for the next campaign. iNetVideo was not doing this type of assessment, and they knew that their email campaigns could perform better.
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