White Paper
Activate And Engage: Adding SMS To Cross-Channel Communication
The number of text messages sent has exploded from an estimated 1.8 trillion in 2007 to a staggering 6.1 trillion in 2010. The mobile commerce industry is expected to reach $6 billion by the end of 2011, and $31B by 2016, according to Forrester Research. In order to connect and engage with increasingly mobile shoppers, many leading retailers are implementing a Short Message Service (SMS) strategy. With an opt-in text message campaign, retailers are finding a new channel to provide shoppers with news, sale alerts and recommended items based on past purchases.
Learn more about how text message campaigns can successfully activate consumers relationships and engage shoppers to drive purchases.
The white paper includes actionable takeaways for retailers, including:
- Three Strategies To Use SMS for Customer Activation
- Case Study Examples & Early Results from SMS Campaigns
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