Case Study
Behavioral Segmentation Lifts Revenue 14%
Source: Bronto Software, Inc.
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•Case Study: Behavioral Segmentation Lifts Revenue 14%
By Bronto Software
American Meadows has been using email marketing for many years to send a weekly newsletter with product specials, seasonal promotions, and gardening tips to a loyal audience. In 2008 email drove 21% of revenue. While they were pleased with their email newsletter, they started to notice a trend: a huge spike in sales the day the message went out, followed by a large valley of inactivity on the website in the subsequent days.
After the holiday season of 2008, they made the decision to dedicate more resources to grow their email marketing program further and solve the peak and valley issue.
Click Here To Download:•Case Study: Behavioral Segmentation Lifts Revenue 14%
