Guest Column
Bridging The Gap With Small Form Factor Kiosks
Click Here To Download:•Guest Series Part 1: Bridging The Gap With Small Form Factor Kiosks
By Mike Kearby, president and CEO, AML
The competition for the retail dollar is fierce. And it's everywhere. Brick-and-mortar retailers spend loads of marketing dollars trying to get customers into the store so they need to use everything possible to prompt a buying decision while they are there. Moreover, today's consumer is armed with more information at their disposal than ever before. Thanks to internet access everywhere, and a smart-phone in every pocket or purse, customers can go online to find product features, pricing comparisons, and who has it in stock and where.
Retailers have to embrace a multi-faceted technology plan to connect with customers while they are in the store. Without a doubt there are two technological waves that are sweeping into retail stores across the country to help do just that. Digital Signage is not necessarily the newest phenomenon, but it definitely has momentum. Big box retailers especially have latched on to the technology to bring dynamic, impactful messages to the consumer while they are in the store. But the latest craze is the use of mobile devices in the store and we're only beginning to see the tip of the proverbial iceberg here. Smart phones have become personal shoppers and QR barcodes launch applications that tell us everything we need to know about the product. There is no doubt the phone software "app factories" will just continue to spin out ways to maximize the use of smart phones in retail applications.
Click Here To Download:•Guest Series Part 1: Bridging The Gap With Small Form Factor Kiosks
