Bronto Software Wins Best Of SaaS Showplace Award

SaaS Solution Enables E-Commerce Marketers to Drive Greater Revenue Through Email Marketing

THINKstrategies, Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced recenty that Bronto Software has been named the latest winner of the Best of SaaS Showplace (BoSS) Awards program which is aimed at promoting the measurable business benefits being delivered by today's Software-as-a-Service (SaaS) solutions.

The BoSS Awards is an ongoing program which recognizes SaaS companies that are producing tangible business benefits for specific user organizations. These benefits can include increased sales, lower costs, higher customer satisfaction, faster operations and greater profitability.

Bronto Software is a SaaS-based email marketing service provider based in Durham, North Carolina, which offers an email marketing platform which includes detailed analytics and a robust feature set to enable online retailers to drive greater transactions online.

Boca Java is a gourmet coffee company which selected Bronto Software to help it build its email marketing program to drive more revenue. As a result of using Bronto's email platform, Boca Java has seen a 1600% increase in transactional revenue. Bronto Software's tracking has enabled Boca Java to target email subscribers who clicked through its messages and generate additional orders. In addition to the higher conversion rates, Boca Java has also been able to reduce its mailing costs and streamline its marketing efforts.

It is for these reasons that Bronto Software has been named a Best of SaaS Showplace Award winner. A summary of the company's winning BoSS Award submission can be found here.

"We are pleased to be recognized with a THINKstrategies' Best of SaaS Showplace Award for delivering measurable business benefits to our customers." said Joe Colopy, Bronto CEO." At Bronto we're proud to offer our clients a tool that helps propel their business. We're continually improving our product to help clients see these results while competing a growing marketplace.

"In today's tough economic climate, it is essential to cost-effectively target and communicate with existing and potential customers to drive more profitable revenues," stated Jeffrey M. Kaplan, the founder of the SaaS Showplace and Managing Director of THINKstrategies, the strategic consulting firm which conceived and administers the Showplace. "Bronto Software's SaaS-based email platform is enabling companies to meet this challenge and grow their businesses."

A list of previous winners of the BoSS Awards can be found at http://www.saas-showplace.com/registerforbossaward.html.

About the Best of SaaS Showplace (BoSS) Awards
The BoSS Award program is an ongoing initiative to identify and promote SaaS, and 'cloud computing', companies which are offering on-demand solutions which are generating measurable business benefits for their customers.

BoSS awards nominations are accepted on an ongoing basis, and more than one winner can be awarded in each SaaS Showplace Application, Industry and Enabling Technology Supplier category.

For more information or to nominate a BoSS award winner, go to http://www.saas-showplace.com/registerforbossaward.html.

Based on the success of the BoSS Awards program which focuses on SaaS solutions, THINKstrategies has launched the Cloud Computing Business Value (CCBV) Awards program to recognize companies which are delivering Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) solutions producing measurable business benefits for their customers. For more information regarding the CCBV Awards, go to http://www.thinkstrategies.com/cloudcomputingawards.html.

About the SaaS Showplace
Software-as-a-Service (SaaS) Showplace® is a service of THINKstrategies, Inc. This Showplace was established in 2006 to provide the following benefits,

• Give enterprise decision-makers a quick directory of the leading SaaS providers and a convenient source of valuable insight regarding SaaS trends.
• Give SaaS providers a targeted tool to increase their visibility among enterprise decision-makers, and gain access to key enabling technology suppliers.
• Give enabling technology suppliers a specialized platform to increase industry awareness regarding their SaaS solutions.

The SaaS Showplace is now a part of the Cloud Computing Showplace, the largest and highest ranked, vendor-independent, online directory and resource center of industry best practices in the market. For more information, visit www.cloudcomputingshowplace.com.

About THINKstrategies, Inc.
THINKstrategies, Inc. is the only strategic consulting services company formed specifically to address the unprecedented business challenges facing IT managers, solutions providers and investors today as the technology industry shifts toward a services orientation, including Cloud Computing, Software-as-a-Service and Managed Services.

SOURCE: Bronto Software, Inc.