White Paper
Business Discovery: Powerful, User-Driven BI
The promise of business intelligence (BI) software is to enable decision makers at all levels in an organization to leverage data for business advantage — to explore data, draw insights and meaningful conclusions, and make better decisions. Traditional BI solutions have delivered reliable, operational data tied to pre-defined, static reports — but haven't provided the self-service, on-the-fly, user-driven source of insight people crave for addressing daily business challenges.
IT organizations tend to favor report-based BI solutions from stack vendors like IBM, Microsoft, Oracle, and SAP. But business users are becoming more vocal, demanding, and influential than ever. They are going out and purchasing BI software on their own — and they're not buying traditional BI solutions.
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