Case Study

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O.C.C. has operated a brick-and-mortar retail store since 2002, when it moved its original retail operations out of a makeshift store on the heels of its wild international television success. Since that time, Celerant Technology Corp. has helped O.C.C. grow into a 30,000-square-foot destination store at its Newburgh, NY headquarters, which serves the interest of 200 to 600 tourists and shoppers per day. Early on, O.C.C. relied on Celerant to help it manage the inventory turbulence that destination retailers often contend with.

By the time O.C.C. opened its new store in 2008, its Celerant Command Retail System was helping to manage the effect that busloads of shoppers at a time can have on shelf-level inventory. During peak tourist season, shelves at O.C.C. can literally be picked clean in minutes, sometimes several times per day. That's good for sales, but out-of-stocks are not good for the reputation of one of the most venerable brands in motorcycling.

Celerant's real-time inventory visibility connects the dots between POS and replenishment for the retailer, allowing it to check POS data for quick sellers in real time and immediately order replenishment stock from the company's warehouse. Now, with a few years under its belt running Celerant in the store, O.C.C. is taking full advantage of features like automated minimum/maximum inventory rules and auto replenishment, which are driven by forecasts derived from historical sales analysis.

Until recently, O.C.C. ran its store and Web sites disparately. In fact, the retailer outsourced Web operations entirely. But as Web commerce grew, O.C.C. became less satisfied with the loss of sales revenue it was suffering by outsourcing the management of its e-commerce site, and it wanted more direct interaction with that potential online customer base.