White Paper
Communicating With Impact: Engaging Subscribers Using Video
Source: Bronto Software, Inc.
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•White Paper: Communicating With Impact: Engaging Subscribers Using Video
By Sally Lowery, Bronto Software
In a web savvy world, the need to have engaging and interactive elements in your marketing landscape becomes a necessity. The use of online video viewership is booming, by both businesses and consumers:
- A 2008 Pew Internet survey showed 71 percent of today's Internet audience views online video monthly and 57 percent share online videos with friends and family.
- Almost 80 percent of U.S. Internet users watched videos for roughly five hours in December 2008, with an average duration of 3.2 minutes per video, according to comScore.
- In 2009, online video advertising is projected to grow 45 percent to $850M, according to eMarketer's latest forecast.
- About one-third of online retailers offer video on their sites, according to Vovici Corp.'s September 2008 research for Internet Retailer.
•White Paper: Communicating With Impact: Engaging Subscribers Using Video
