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Demand-Driven Retail: The New Normal
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•Demand-Driven Retail: The New Normal
By JDA Software
The spring season for apparel retailers officially begins in February, but in some regions demand for warm weather clothing and footwear exists even during the traditional winter season. In the upper Midwestern part of the United States, many residents routinely escape the cold weather for vacations and cruises in warmer climates; meaning shoppers on the lookout for summer apparel and sandals often find slim-to-none selection or simply find that boots and winter clothing are the only options in-stock.
While savvy retailers have adjusted their product assortments to meet this regional demand, there still exists a costly disconnect among many – leading to lost revenues and less-than-satisfied customers. It's hard not wonder how much more merchandise could be sold with a more localized assortment plan; this is the preverbal "black hole" of not knowing what you don't know.
With insight into this level of granular intelligence, retailers can better predict the demand for products sold through any channel, at any location, to any demographic. They can then leverage this information to improve their supply chain and merchandise planning processes. And create statistical, scientific forecasts that provide the best prediction of what will happen with their categories and items over an extended period of time.
Click Here To Download:•Demand-Driven Retail: The New Normal
