Magazine Article
Drive Sales, Save Costs With ... Your Receipt Printer?
October 24, 2011
By Matt Pillar, Integrated Solutions For Retailers magazine
Coupons are back. Research from NCH Marketing Services indicates that nearly 80% of consumers are using them, and according to their research, sales receipts are a great place to put them. Checkout coupon redemption rates grew 39% in 2010, faster than freestanding insert coupons, digital promotions, shelf-pad, and in-ad coupon offers. Indeed, coupons printed on receipts enjoy a redemption rate that's three times higher than that of direct mail and newspaper circular-based receipts.
The content you requested is only available to registered users of Retail Solutions Online. By registering now, you'll get exclusive access to this piece of content and thousands of addtional articles and product reviews across our entire network of sites.
