Guest Column
Fast-Track Cross-Channel Gains: The Final Frontier For Customer Share Of Wallet In Retail
Source: Sterling Commerce, An IBM Company
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•Fast-Track Cross-Channel Gains: The Final Frontier For Customer Share Of Wallet In Retail
By Sahir Anand, Chris Cunnane
The driving factor behind cross-channel retailing is the customer, as the top two pressures facing retailers are the need to address rapid changes in customer affinity for sales channels and the need for a faster, easier, and more convenient shopping experience. Today's consumer is more demanding than ever, and retailers must be willing to adapt to their channel preferences. As the online and mobile channels continue to gain in prominence, consumers expect to receive the same brand promise and experience across all channels, making it an absolute necessity that retailers re-think their cross-channel stance.
Click Here To Download:•Fast-Track Cross-Channel Gains: The Final Frontier For Customer Share Of Wallet In Retail
