Magazine Article
Four Tips For Creating An Effective, Enjoyable Mobile Experience
December 21, 2011
By Bryce Marshall, Knotice
Customers today are well-connected. Laptop, mobile device, tablet, and more — retailers are in a unique position to provide seamless brand and e-commerce experiences through multiple digital touchpoints, serving their audience regardless of channel. This extended digital reach carries with it the capacity to gather valuable information about the message recipient. This data then can be used to understand, track, and measure consumer activity, allowing brands to engage with them on a more intimate basis — revealing and responding to the attributes of cross-channel shoppers, while providing them with more focused, relevant messaging.
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