Frank Mayer And Associates, Inc. Creates New Merchandising Pieces For LEGO

– Frank Mayer and Associates, Inc., created two new Lego merchandising pieces, just in time for the Holiday Gift Season.

The LEGO Star Wars model case is the latest in a long successful series of unique merchandising model cases designed to attract shoppers to the LEGO Star Wars toy line. A built-in motion detector will light the LED's on the inside the top of the case. The consumer can touch a special red button to active the Darth Vader figure whose head turns, and his arm with the saber moves through two movement sets before stopping. Clear PETG covering protects the Darth Vader LEGO figure, while still providing an optimum viewing experience.

FMA also created and produced a special graphic kit specifically for the Toys ‘R Us Mobile Cart to create a LEGO-branded, shopper-friendly Birthday Center. Sturdy metal panels with J-channels hold graphics which can be easily changed and updated for other themed promotions throughout the year. The Birthday Center kit also includes Birthday Party Planner tear off pads that shoppers can use to plan their own birthday parties using the suggested LEGO products.

Both units reflect FMA's versatile approach to a variety of brand merchandising situations, working to meet specific client needs.

About Frank Mayer and Associates, Inc.
Frank Mayer and Associates, Inc. is an in-store merchandising, interactive kiosk, and promotional marketing company serving retailers and consumer product manufacturers since 1931. Headquartered in the Greater Milwaukee area, FMA has sales offices throughout the country.

SOURCE: Frank Mayer & Associates, Inc.