Item-Level RFID Helps Serge Blanco See Big Savings In The Distribution Center

By TAGSYS RFID Group, Inc.

Serge Blanco's distribution center (DC) in Toulouse, France receives apparel from manufacturers around the world and supplies retail stores throughout Europe. More than 1.5 million items were moving through the supply chain each year and sales continued growing. It typically took three days to receive a shipment at the DC, verify the contents, and redistribute merchandise to stores. To sustain its growth, Serge Blanco needed to improve DC productivity so it could make sure products were available in stores when consumers wanted them.

"After having conducted a study among other clothing retailers, such as Boboli and Throttleman, two end-users of the TAGSYS RFID system, we decided to go for the same solution," said Mathieu Pradier, Serge Blanco's vice president of operations. "We found the TAGSYS solutions to be the most complete, most mature and easiest to integrate with our existing processes."

Item-level RFID has transformed Serge Blanco's operations and will continue to do so. The company is expanding the program up and down its supply chain by working with suppliers to increase their use of RFID, and by planning in-store systems to better manage shelf availability and store inventory, measure and improve sales conversion rates, and reduce shrink.