Ellen Tracy, LLC Selects Jesta I.S.' Vision Store As Its Point Of Sale Solution

Jesta I.S., a leading supplier of business solutions for the soft goods and specialty markets, announced recently that Ellen Tracy, LLC, a leading brand known for its comfortable and conservatively styled apparel and footwear, will be implementing Jesta I.S.' Vision Store as its point of sale solution.

Ellen Tracy recently selected several of Jesta I.S.' Vision products to manage both its wholesale and retail back office operations. The recently selected applications include Vision Sourcing, Vision Demand, Vision Financials, Vision Analytics, Vision Merchandising, and Vision Planning. With the addition of Vision Store, Ellen Tracy is well positioned to reap great rewards from a fully integrated suite. This strategy will allow Ellen Tracy to minimize third party integration points and improve operational efficiency with a single source vendor that truly offers "one version of the truth" with respect to data accuracy and reporting.

With Vision Store retailers are able to modify the graphical user interface ensuring brand consistency with the inclusion of the company's logo, corporate colors, and verbiage. In addition Vision Store allows for many methods to capture, personalize and reward customers with the goal of maximizing the customer experience.

Ellen Tracy can choose from a wide variety of features within Vision Store including survey tools, the ability to connect to the internet to access the company's intranet or website to further service its customers or train employees on new initiatives, promotions or programs. With features from house accounts, service appointments, layaways, special notes on gift receipts and tracking customer preferences, Ellen Tracy will be well positioned to service its customer base and ensure customer satisfaction.

"Ellen Tracy is taking on a substantial project by replacing our entire business systems. We are confident in the Jesta I.S. team and recognize the benefit of selecting a full suite of solutions from a single source," added Kenneth Ragland, COO for Ellen Tracy, LLC.

"Jesta I.S.' Vision Suite offers retailers solutions that span the supply chain. We are pleased that Ellen Tracy has selected Vision Store and believe that they will greatly benefit from Vision Store's tight integration with the other Vision products, commented Leslie Belcher, President of Jesta I.S.

About Ellen Tracy, LLC
Ellen Tracy dresses professional women in clothing known for its comfort and conservative stylishness. The Ellen Tracy label adorns business attire, dresses, and evening wear in regular and large sizes sold at better department stores, on the Internet, and at one flagship store. Additional information is available at www.ellentracy.com

About Jesta I.S. Jesta I.S. is a leading supplier of business solutions leveraging more than 40 years of expertise in supply chain management systems for manufacturers, distributors and retailers primarily in the soft goods and specialty industries worldwide. Jesta I.S. is recognized for its expertise, innovative products and services and its commitment to evolving business solutions in today's rapidly changing business world. Jesta I.S.' solutions process essential business management information for well known industry leaders including Perry Ellis International, PUMA (German: PUM), Genesco Inc., Town Shoes Limited, Tween Brands Inc. , Cole Haan, Haggar Clothing Co., Cavender's Boot City and DSW Inc. as well as many others. Additional information is available at www.jestais.com

SOURCE: Jesta I.S. Inc.